FIDEL HACHE
BRAND DESIGNER
& WEB DESIGNER
Located in Amsterdam, NL
Currently available for work.
Crafting Visual Stories
Designer with 11 years of experience in the creative industry, specializing in visual identity and web design. Prompt designer and founder of Materia Lab, a studio focused on AI experimentation in image, audio, and video. Previously, creative director and founder of Frontal, a studio specializing in branding, graphic design, and web development. Has worked across various industries, leading teams and creating innovative solutions that integrate design, strategy, and technology.
11
Years of Experience
Selected Works
Simple, Useful & Scalable Solutions
Constant Innovation
The market and cultural trends evolve rapidly, making constant research and the adoption of new technologies essential. My mission is to create memorable brands and digital products that stand out from the competition.
01.
Research and
Strategic Design
Understand the industry, its trends, and opportunities to create unique, differentiated, and high-quality designs that meet strategic objectives.
02.
Prototyping and
Constant Iteration
Prototyping and creating drafts streamline style and visual strategy decisions, blending research and creativity to achieve a cohesive and effective design.
03.
Development and
Feedback
As the final product progresses, continuous communication with the team ensures that the project remains aligned with the brand's objectives.
My goal is always
Connecting brands with people
I believe in the search for substance and design loaded with content. I believe in generating a second reading of each element by providing it with analogies and rhetoric. I seek for design to go beyond its purpose; to captivate through experiences and to be able to shorten the gaps between our clients and their public.
Identity Design, Advertising Design, Editorial Design, Packaging Design, Typography Design & Infographic Design.
User Interface, Web Prototype Development & Visual SEO
Image, Video & Music
2
Awards & Nominees
Let's create wonderful
things together!
People connect through stories and my job is to shape the way brands and digital products tell these stories, maintaining the balance between design sophistication and business rationality. Simple, useful and scalable solutions.