FIDEL HACHE
BRAND DESIGNER
& WEB DESIGNER

Located in Amsterdam, NL

Currently available for work.

Crafting Visual Stories

Designer with 11 years of experience in the creative industry, specializing in visual identity and web design. Prompt designer and founder of Materia Lab, a studio focused on AI experimentation in image, audio, and video. Previously, creative director and founder of Frontal, a studio specializing in branding, graphic design, and web development. Has worked across various industries, leading teams and creating innovative solutions that integrate design, strategy, and technology.

Awards & Nominees

Selected Works

M Studio

Branding, UI/UX Design

M Studio is a multimedia agency specializing in the music and advertising industries. Its identity combines a contemporary and urban aesthetic, with a logo inspired by audiovisual frequencies, dynamic gradients, and a modern, versatile typography.

Augurio offers advanced cybersecurity and intelligence services, providing software for large enterprises to track security and monitor cyber threats. We redesigned its interface and visual system to enhance the user experience.

Black Lion is a startup that wants to change the way Mexicans interact with cryptocurrencies, eliminating barriers and offering an intuitive platform that facilitates transactions and promotes financial education.

Al Momento is a digital newspaper focused on political journalism, which uses advanced technology to offer relevant news and keep users constantly connected with current events and the most important events.

Aduaeasy is a Mexican import and export company dedicated to facilitating global trade. Its corporate image and website were redesigned, optimizing its digital presence to improve its customers' experience.

Family Doc simplifies the doctor-patient relationship through a secure application that facilitates consultations, follow-ups, and health data management. I redesigned its interface and developed an identity system to enhance the user experience.

Family Doc

2020

Encuentro

Branding, UI/UX Design

Encuentro House, a traditional real estate company, was looking to renew its image to attract a younger, more digital audience. Through a new visual system that combines the warmth of home (represented by the house) and the promise of a bright future (symbolized by the sun), we managed to create an identity that reflects the company's values and connects emotionally with customers.

Encuentro

2020

Floryou

Branding, UI/UX Design

In a market saturated with flower shops, Floryou has managed to differentiate itself through a bold branding strategy. By adopting a graphic system inspired by pop design, the brand has connected with a younger audience. For this project, the brand's identity and e-commerce proposals were designed.

Floryou

2020

CANNA HUB

Branding, UI/UX Design

Canna Hub, a brand dedicated to cannabis products, seeks to generate a community around this sector. The mission was to create an identity that combines fun with a contemporary aesthetic, designed for launch after the upcoming legalization in Mexico.

Kite School, a training center and residence for kite surfers, needed a graphic identity that could be extended to a future clothing line. The design, inspired by the 1950s, results in a clean brand that evokes classic surfing aesthetics.

Kite School

2022

Branding

Lu, a bakery with an Argentine tradition, developed a visual system for packaging inspired by popular fonts and the Buenos Aires fileteado, reinterpreted with cleaner hierarchies, achieving an identity that fuses the classic with the contemporary.

2020

Nido Social

Branding, UI/UX Design

This association, an incubator of social projects, turns solidarity into concrete actions. With a creative concept inspired by children's drawings, it seeks to connect with children and adults. Its optimized website facilitates payments and donations in a simple and user-friendly way.

Impact Generation was redesigned to project a younger, more innovative identity, connecting with new generations through an accessible website, dynamic social media content, and practical guides for proper digital implementation.

Impact Generation

2024

Tasters

Branding, UI/UX Design

Tasters redefines the research industry with a fresh and dynamic identity, far removed from traditional seriousness. A visual system was created based on stickers and post-its, common elements in research processes, a website and an illustration system for future videos were also developed.

Tasters

2020

Velcanto

Branding, UI/UX Design

Velcanto, a real estate company in Mexico, renewed its identity with a sober and modern design. Its logo, formed by arrows that create a "V", symbolizes strategic location. The project included an optimized website, sales materials and presentations, improving the user experience.

Velcanto

2023

Simple, Useful & Scalable Solutions

Materia Lab

In 2023, I launched a personal project called Materia Lab, with the aim of exploring the most innovative tools in artificial intelligence. This project mainly focuses on art direction, covering image, video and music production. In 2024, Materia Lab was recognized with a Palme d'Or at the AI Film Festival Amsterdam."

Materia Lab Materia Lab

01.

Research and
Strategic Design

Understand the industry, its trends, and opportunities to create unique, differentiated, and high-quality designs that meet strategic objectives.

02.

Prototyping and
Constant Iteration

Prototyping and creating drafts streamline style and visual strategy decisions, blending research and creativity to achieve a cohesive and effective design.

03.

Development and
Feedback

As the final product progresses, continuous communication with the team ensures that the project remains aligned with the brand's objectives.

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My goal is always
Connecting brands with people

I believe in the search for substance and design loaded with content. I believe in generating a second reading of each element by providing it with analogies and rhetoric. I seek for design to go beyond its purpose; to captivate through experiences and to be able to shorten the gaps between our clients and their public.

(01)

Graphic Design

Identity Design, Advertising Design, Editorial Design, Packaging Design, Typography Design & Infographic Design.

(02)

Web Design

User Interface, Web Prototype Development & Visual SEO

(03)

Artificial Intelligence

Image, Video & Music

Years of Experience

LET'S MEET!

Let's create wonderful
things together!

People connect through stories and my job is to shape the way brands and digital products tell these stories, maintaining the balance between design sophistication and business rationality. Simple, useful and scalable solutions.

Let's Work Together Let's Work Together