Project
Goal
The aim of the project was to redesign the brand and develop a more modern identity system that reflected its innovative approach.
The main challenge was to create an efficient information architecture, capable of handling large volumes of data and facilitating website navigation, ensuring an agile and clear user experience on a news portal with constant content.
The rebranding included a new modern identity and efficient information architecture, improving navigation and content management on the news portal.
A modern identity was designed with a versatile emblem, balancing elegance and functionality to improve the user experience.
Brand Strategy
Communication
Customer Engagement
The process began with the design of an emblem centered around the letter “M,” seeking a versatile icon that would work across digital platforms and at a small scale. The identity system was built to convey speed and movement, using gradients, serif typefaces, and an elegant editorial style.
Various UI and UX proposals were presented, focused on balancing functionality and aesthetics. The end result was a modern and dynamic brand, with a visual identity that not only stood out on digital media but also ensured a fluid and engaging user experience on the website.
