Project
Goals
The goal of the project was to develop a brand that reflected the company's values of technology and financial growth. Additionally, wireframes and prototypes for the app and website were created, aligned with these values.
The main challenge was to design compelling visual material to attract investors, while providing a clear view of the user experience.
Se desarrolló una marca que refleja tecnología e innovación financiera, junto con prototipos visuales estratégicos, para atraer inversionistas y ofrecer una experiencia clara al usuario.
A brand that reflects financial power was created, accompanied by an intuitive interface that facilitates fluid and efficient navigation.
Brand Strategy
Communication
Customer Engagement
The work process started with the creation of a visual identity that reflected the concept of blockchain, using a logo of a lion formed by a chain of blocks. Golden colours were chosen to highlight the value of the brand.
As for the website, a sitemap and wireframes were developed in a conceptual phase, focusing on offering a clear first impression of the final product. To optimise the user experience, simple and effective UI materials were designed, ensuring that navigation was intuitive and user-friendly.
